Content Strategy + Copy + Coaching
for Purpose-Driven Brands & Heartfelt Entrepreneurs

Grow your audience and your impact

Choose your own adventure…

CONTENT Strategy

Chart a road map for content success so you can target the right clients + produce the right content to grow your audience, your impact, and your conversions


Generate loyal fans, drive traffic, and inspire conversions with standout (and SEO-optimized) content delivered straight to your inbox

Business mindset coaching

Leadership doesn’t have to equal loneliness. Grow your confidence, enhance your clarity, and level up your organization with a little help from a friendly hand

Hi There


I’m so glad you stopped by!

Human Kind Copy is a content provider + content strategist + empowerment coaching consultancy for people and organizations who are in the business of helping other people.

You’re in the right place if you fall into any of the following categories:
health & wellness brands, medical professionals, coaches, mental health pros, educational orgs, nonprofits, yoga teachers & studios, organic lifestyle brands, etc.

I’ve got a decade of experience in the content space, and I’ve helped dozens of small- to medium-sized organizations strengthen their voice, deliver value to their audience, and grow their impact.

Why Human? 

Because too much content forgets or ignores that it’s going to be read by real, live human beings who are so much more than a piece of data. I believe in content strategies that take humanity into account.

If you’re anything like me, then you’re not into sleazy sales tactics. But you are into making a meaningful difference in as many lives as possible. 

Why Kind?

Because too much content isn’t. It doesn’t matter what industry you’re in; every person and every niche could benefit from a little more kindness. I believe integrity always trumps cutthroat business tactics. And when we uplift each other, we all win.

Yours truly: Laura Newcomer, Founder & Lead Creative

Yours truly: Laura Newcomer, Founder & Lead Creative

After working with me, my clients say things like this…


“I've been lucky enough to work with Laura Newcomer for eight years across a wide variety of projects. Over the past three years, she's been a frequent contributor to sites I co-own and operate, and her ability to produce amazing content across a wide range of topics is unmatched (in my experience!). Laura is deadline-oriented and as adept at formulating her own pitches and editorial guidelines as she is following carefully set or branded rubrics. Across hundreds of individual articles, white papers, and other creative collateral, not once has she ever failed to deliver on producing quality content, on-time, and with an incredible attention to detail. I would highly recommend her as an editor, writer, and incredibly experienced editorial consultant.”

-David T., Partner at JAKK Media


“Laura is not only knowledgeable, she is empowering and working with her is inspiring!”

-Twyla G., Fire Starter Sessions participant


“I was concerned that I was 'too busy' to be taking such a 'self-indulgent' class—that time might be better spent not thinking so much about my work and just doing the work itself—but I couldn't have been more wrong. This class connected me to a community of like-minded women to be supported and supportive of, a safe space to explore and be proud of strengths I rarely acknowledged, and for the first time, a designated time to begin the very important work of caring for myself in my career… Laura so successfully guided us in self discovery, provided us the opportunity to feel vulnerable and express ourselves in a safe space, and leave each class with actionable steps.”

-Kelsey H., Fire Starter Sessions participant


“Laura is an incredibly reliable and respectful writer. Beyond her broad expertise—from health topics to environmental matters—she is a well-rounded writer I can always count on to make deadlines and produce quality work. Laura is always enthusiastic and full of fresh ideas. She can relay scientific study results in plain English with ease and maintains a conversational tone even with the trickiest topics. And with her excellent judgment and experience, Laura knows how to adapt to different clients’ wants and needs. She’s not only a talented and professional writer, but also a complete pleasure to work with time after time.”

-Nicole M., Managing Editor at Ghergich & Co.